When I visited on the day after the official opening last week, the exhibition was so popular that they had run out of the Black Hawaii ice cream cones served to each guest as they leave and the walls of the “Color Me “ room were just about completely covered in blue scribbles. We will flip exhibits, bring in new artists, do everything we can to say as long as possible.” And if it does, we’re going to stay open as long as we possibly can. “We love the Houston market and we hope the market loves us back. Economics will dictate what happens, but we chose Houston because we believe it can stay open long term and for a long time. “We build experiences that last long term. Officials are hoping the Houston stay will be open-ended, although for now tickets are being sold through the end of November. The exhibit debuted in San Francisco in 2017, where it drew sell-out crowds for nine months before closing because the building lease could not be extended, and opened in New York in 2018, where it continues to draw a large throng.
Guests enter through an oversized lobby that contains a multi-colored overhead circular mural made of yarn called “Thirty” because it incorporates all 30 shades the Color Factory associates with Houston. Attendees, who enter according to time-stamped tickets, wander through the exhibits, taking part in such activities as confetti throwing and wading through a NASA-themed sea of plastic balls under a starry sky, with periodic stops along the way for such edibles as candy-colored popcorn, macarons and gummy treats in the shape of berries and watermelon.
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